Texas finishes 2nd in athletic revenue

Discussion in 'In The Stands' started by Godz40acres, May 27, 2015.

  1. Godz40acres

    Godz40acres Happy Feller

    The Oregon Ducks passed the Texas Longhorns for the national lead in public college athletic department revenue in 2013-14, but don't expect that to last long, as the massive contributions from Nike founder and Oregon mega-booster Phil Knight contributed to the $196,030,398 taken in by the Ducks.

    Texas finished second in revenue with $161,035,187 and the highest operating costs of any public college athletic department in spending $154,128,877, almost as much as third-place Michigan generated in total.

    Texas revenues also went down by nearly $4.7 million, partly a result of the continued decline in football ticket sales and other factors that are more difficult to assess.

    Texas athletics director Steve Patterson hasn't quite been the hatchet man many expected in terms of making major changes in the department staff, but the next step is finding ways to reduce operating costs to keep the athletic department profitable amidst declining revenues.

    [Full article here]


    -------------------

    Looks like more bus trips are coming - "South Bend Or Bust! Go Grayhound!"
     
  2. BevoJoe

    BevoJoe 10,000+ Posts

    Better product on the field/courts will lead to increased ticket demand...no worries, Strong and Smart will get 'er done!
     
  3. stevie_p

    stevie_p 25+ Posts

    I will remedy this. Oh yes, Longhorn fans. This will not stand.
     
  4. stevie_p

    stevie_p 25+ Posts

    Just curious, how much would you (average fan) spend for a season ticket?

    I mean on the high end, like really high. Remember this is a leading brand we're talking about. Totally top notch brand.
     
  5. WorsterMan

    WorsterMan SEC here we come!!

    Riddle me this Stevie_p - what about YOU taking an active role in putting a winning product on the field, court and diamond before you ask us for more $$$$$ for this top notch brand you speak of ?
     
  6. stevie_p

    stevie_p 25+ Posts

    So here’s the thinking. Let’s get on the same page, hyper-local fan buy-in and globalized leverage is key to upsell/cross-sell ops.

    We have some underperforming assets, ok. What we do is organically calibrate the brand, heavy exposure in the major markets, international appeal. Things like this. Kickstart the strategy by increasing perceived value of the assets (raise prices) while simultaneously engaging new leadership (coaching) to revive quality in the product offerings. It’s a multi-tiered, interdisciplinary, parallel process in a diversified disruptive program. A synergistic spin-up. Trust me.

    Then, the winning returns and everyone acknowledges the new brand value. Fans are enabled, mind-share re-energized, and social content marketing opportunities proliferate. Total win-win across the board.

    Hook’em!

    sp
     
    • Like Like x 2
  7. zork

    zork 2,500+ Posts

    Sock it to 'em, Steve.
     
  8. Vol Horn 4 Life

    Vol Horn 4 Life Good Bye To All The Rest!


    Actually it's pretty easy. Crappy results with monster price increases combined with unparalleled nickel and diming results in less interest then less revenue. Seems Steve-O thinks Texas is immune to basic economic philosophies.
     
    • Like Like x 2

Share This Page