The longhorn mascot was conceived by an alumnus.
The color orange was selected by students.
The hook 'em horn hand sign was invented by a cheerleader.
How much money has the athletic department made selling orange things, or selling things with a longhorn logo on them? Without merchandise sales, our athletic department would probably be in the red.
Shouldn't that money go to the spirit organizations, since they're doing the marketing?
On one hand, I feel like a student-athlete's identity is their own, with which to do whatever they want. But on the other hand, profiting off their status as an athlete means they're no longer an amateur. If the football players are making money, so should everyone involved.
The color orange, the longhorn mascot, The Eyes of Texas, hook 'em horns, nearly everything that makes college football fun and enjoyable is due to non-athletes. Without them, football games would have attendance comparable to tennis matches (which don't have a band, cheerleaders, Bevo, and so on).
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Last edited: Sep 13, 2019