Out of the five power conferences, the Pac-12 is so far behind in television revenue and overall conference revenue it would not surprise me that USC and UCLA would join the Big Ten. That is the most natural conference for Pac-12 teams to defect to.
With Oklahoma and Texas incoming into SEC, the SEC has surpassed the Big Ten in fanbase size and will exceed the Big Ten in television revenue. Outside of Notre Dame, USC/UCLA and the Los Angeles market makes the most sense for the Big Ten. I suspect Big Ten is also considering Oregon and Washington.
This would force ACC teams to also look into defecting to the SEC and Big Ten, but ACC has a long term media grant of rights. Ultimately I see further consolidation in college football into 2 power conferences that may very much reflect the AFC/NFC set up in NFL.
Had Big 12 had known about this, I suspect they would not have accepted Houston, Cincinnati, and Central Florida, but added Arizona, Arizona State and whomever in the Pac-12.
USC and UCLA planning to join the Big Ten
Last edited: Jun 30, 2022