Ok, LOOOOOONG time lurker. Both here, OB and TexAgs. (Sorry that sh*t just doesn't write itself..... hilarious) So, dumb question but how did Byrne get the name DollarBill? Sorry. I should know.
You should ask that question on the Husker boards. They gave him the name. I can tell you too, but it's always good to get the info directly from the source.
Because that's what he worships. All his moves as the AD are predicated on how much $ it'll generate for the school, not tradition, inconvenience to the fan base, etc.