Lubbock has always been called West Texas, even though Panhandle could be more specific. Some of that is directional but a lot of it is cultural.
Lubbock people do NOT usually consider themselves in the panhandle. I agree with the sentiment. It's ALL West Texas, with multiple subsections.
And regardless of what you call it, they are not too fond of aggy either, so at least they have THAT going for them
Not an important subject, but one some here seemed interested in and brought up rumors about. The girlfriend I alluded to in my last paragraph above is Fox's Holly Sonders. She revealed their relationship in a couple of different tweets today.