I think Coach Smarts prime objective of “building the culture” is a bit of a crutch. You want to do that with youth national teams that are essentially all-star squads who already outclass their league, go ahead, you have that luxury. But The University of Texas is a large corporation and athletics is arguably its most lucrative unit: football its most profitable product. Our culture overall really is already what it is. The football culture has room to improve and we realize that when we start winning championships again. Notice I said “again”; because we’ve been there and done that and I know what it takes to get back there. Whoever the coach is that gets us back to national prominence remains to be seen; maybe it’s TH. But it will happen again because we have the template.
Basketball is just a different story. I don’t think any basketball coach (that would ever actually come to coach here) would ever be big enough to alter the identity of the school so much that basketball becomes #1. Or so much that even at #2 in the pecking order it’s potential as a perennial NC contender is a given. It’s just never going to happen. Might as well just focus on recruiting the best talent we can, (and then actually developing them), and then winning games we should win with that talent so that future recruits know coming here won’t be a mistake. Then, focus on doing whatever it takes to keep wining basketball games and getting squads tournament ready. Everything else will fall into place. Some magical upstart coach or proven commodity may end up here with a magical combination of players and we’ll make another great run or two. But we’ll never be Duke, Kentucky, or Kansas.
Rick Barnes failed to get beyond where I think our basketball culture would allow him to be. He peaked at a Final Four with one of the best teams ever assembled at the school. I think Ricks ability to develop one-and-done players and get them NBA ready was his hallmark and put us on the map for national recruiting. That was a “culture change” that happened organically. It was a byproduct of his coaching ability. Shaka is not going to “change the culture” by winning 11 games, or losing round 1 of every tournament. I know it’s only been 2.5 years but really, I don’t see anything different coming out of the end of this season.
All that said, I have a great deal of respect for Shaka Smart as a man and a coach. I don’t know him personally but he appears to be an incredible person and relationship builder, is really good at winning hearts and minds and commands a great deal of loyalty and commitment from his players and staff. But I don’t think he was the right hire for us. I said that when they announced he was on the short list. I said the same thing about Charlie Strong. They just weren’t big enough names with good enough proven track records to make the kind of impact this University needed at those very crucial pivotal points in time for the program. They were affordable gets with perceived upside based loosely on some success that wasn’t ever really fully and critically evaluated, in my opinion. The bet on the upside didn’t pay out for Charlie and I don’t think it will for Shaka.
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Last edited: Jan 15, 2018