The bar keeps going higher - at least Smart has made the CFP unlike some other $EC coaches. https://www.dawgnation.com/football/georgia-football-sec-coach-salaries-kirby-smart-raise
It was impressive watching Kirby Smart do in 2 years what Mark Richt couldn't do in 15 : play for a NC with Mark Richt's players. I'd say this raise is deserved but you're 100% right... the bar keeps going higher.
