Seems reasonable to me that while they are scholarship athletes, they should still be able to profit from their likeness. This is only fair. And the School can still make a cut too. For every Dak Prescott Jersey sold, the Cowboys and Dak both make a cut. Right now I am sure that the Co-Op sells #11 Jerseys like hot cakes, and every one in the transaction knows why that #11 is significant. The Co-Op makes their cut, The university makes theirs. The only person not seeing anything is #11.