Honestly it doesn't surprise me, most people who don't know Utah have a hard time wanting to move there. I've lived there twice in my life and I love the state, but I have no desire to move back. It's much like getting a top executive to want to move to San Antonio. If you haven't visited or lived in San Antonio, most don't want to live there. This is why it's hard to attract corporations to move their head quarters here, and even harder to keep them here. I'm guessing that within about 5 years you are going to see Whataburger's headquarters leave San Antonio.