Another blurb from same article^
"....The liberal hope is that media pressure will continue to force advertisers to reject O’Reilly (no matter that liberals have frequently been aghast when conservatives have urged advertiser boycotts of liberal media). But, in fact, so far advertisers have merely moved to other Fox shows, which depend on the O'Reilly spillover audience. If O'Reilly, who is on a pre-planned vacation, returns April 24 and the ratings remain strong, those advertisers likely will be back on his show....."