The new Gatorade bottles have just "G" on the side now. I was wondering the same thing until I saw the bottles at the store and thought, "ohhhh".
they paid someone meellions of dollars, in this craptastic economy, to come up with that stupid campaign.
they are actually losing customers... a friend just told me how we wanted to find some gatoraid, but could only find poweraid and "G". not knowing what G was, he bought the poweraid.
I don't recognize about a third of the people on those commercials and some of them look so goofy it makes their product look less attractive. Like that one dude who looks like he's wearing eyeliner and the pale basketball player (I think).