What did they do with all that extra debt? Why did anyone extend them that much credit? I assume that people thought that they could sell enough toys to pay off the debts, but obviously that didn't happen.
I'm no marketing or economics expert. I'm just a guy who quit doing "God's Work" in Austin to become a kept man in Europe. However, I have a theory on what kinds of brick and mortar retailers can survive in the modern era, and I think it has merit. If you sell items that people need to handle or see before buying, then you can still thrive in the online world.
Toys aren't one of those items. The Tidmouth Sheds toy I can buy in Toys R Us for $110 is no different from the Tidmouth Sheds toy I can buy online for $89, so why would I go to the hassle of going into the store to buy it?
Groceries are another matter, and that's why these online grocery services aren't going to seriously threaten traditional grocery stores. When I buy apples, limes, avocadoes, artichokes, or tomatoes, I look at and feel every single piece of fruit or vegetable that I buy. When I buy chicken, pork, or steak, I look at each piece of meat. I look at its dimensions, fat content and marbling, etc. Accordingly, I will never buy that stuff online, because I can't get that kind of information from a website. I think most people who buy groceries think the same way.
But there's another angle. If I'm already in the grocery store to buy fresh meats and produce, I'll also buy other items there. I'll buy dry food items, cold food items, and even stuff that has nothing to do with food - cleaning supplies, toilet paper, and perhaps other things. That's where Toys R Us comes back into play.
Suppose a I'm at Globus (comparable to Super Walmart but German) to buy food and beer, but I'm also interested in buying a toy for Deez, Jr. Will I go to the hassle of making a separate trip to Toys R Us? No. I'm going to walk over to the toy section at Globus and look for something, even though Toys R Us is literally right across the street. The point is that it's more than just Amazon that hurts Toys R Us. It's also the so-called "super retailers" (Walmart, Target, etc.) that sell food (which most people will always buy in person) but also use the advantage they have from that to sell other items like toys. There's just a lot less reason to go to an actual toy retailer.
Last edited: Mar 17, 2018