I preferred to think of it as the TTU QB vs TTU QB game since UT was 3 for 4 at beating their TTU butts.
The answer below is slightly Sark-related * ps - did you know LaVell Edwards was offered the Texas job after the '84 season? Who knows what have happened with that
N64RA: bragging about beating Tech by either OU or Texas is exemplary arrogance. Tech does not, has never and never will have the talent level of those two monster large schools, which are richer than Croesus and not in Lubbock. That Tech is ever competitive is a minor miracle. You want to brag about something, brag about how often we beat OU.
Those are actually pretty funny ads, and unusual in that they "take the piss out" as the Limey's would say, from Baker. Usually athlete endorsements are tiresome gas huffing exercises. Not sure how they make anyone want to buy that product, but funny.