By 1916 all major Universities realized that sports did a better job of increasing academic standards, school loyalty, and student enrollment than promoting the educational benefits of the school. So the race was on, and a building boom followed for sports facilities. In Kern Tips Book “Football Texas Style” he states that each of us has “keepsakes pressed between the pages of a memory book’. It is those memories that have created the Longhorn Brand There is no Longhorn brand, as we know it, without sweat equity from former Horn student-athletes, managers, trainers, and support staff. With this in mind, TLSN added “The Brand Builders” to the navigation tool at the top of the TLSN website. This section includes exclusive comments, oral history, interviews, and biographies of 45 former Longhorns. This Brand Builder site is dynamic, not static. So, additions to the TLSN website are the rule, not the exception. The site is free. Click on Ben Crenshaw’s oral history to follow the pathway to all who have shared their stories as part of the history of Longhorn sports on TLSN. https://texas-lsn.squarespace.com/ben-crenshaw The link below is for TLSN newsletter content 3/12/2022 Brand Building, Swimming, Track stars, Mauldin’s, Snyder, and Harmon
