And FWIW, I think Lindell is a very sharp businessman. He's in a business with a lot of competition. It's undoubtedly hard to distinguish oneself from competitors. I'm sure he is losing a lot of potential customers by getting overtly political, but he's building a group of customers who will never buy any other pillow.
It reminds me of David Komie - that dreadlocked Austin personal injury lawyer who looks like a freak. I once asked his former associate how a guy who looks like he does could actually get clients and make money. He told me Komie makes a killing, because though 95 percent of the city would never hire him, the other 5 percent would never hire anybody else. Lindell is doing the same thing with pillows but will get far more than 5 percent.
Last edited: Sep 16, 2021