To be honest, the Tesla branding angle doesn't make a lot of sense to me. Tesla makes relatively expensive electric cars. I'm no marketing expert, but I assume that its customers are largely wealthy and environmentally conscious. That isn't a right-leaning demographic.
I understand that Musk isn't a big right winger overall, but on the issues where he leans right (free speech), he's not only right but vocal and antagonistic about it. That means his brand is right wing even if that doesn't perfectly describe his beliefs. I would think that alienate many liberals who would otherwise be potential Tesla customers, and I don't see a lot of conservatives switching to electric cars just for Musk.
Last edited: May 11, 2022